Whether for kitchen upgrades like air fryers or new bedding essentials, Black Friday is one of the best times to buy these items. Using online merchandising tactics such as hero images, banners, and exit-intent popups is key to increasing sales during this time.
This year, Black Friday deals are starting earlier than ever and extending into Cyber Week. Get ready to check off your holiday shopping list with these savings from retailers you know and love.
Kitchen & Dining
The big online shopping days, like Black Friday, Cyber Monday, and Green Monday, may be overhyped, but they’re still a great time to find good deals on everyday essentials. For example, if you’ve wanted to upgrade your kitchen gear, now is the time to stock up on items such as air fryers, blenders, food storage, and microwaves. You can also save on gadgets for the home and office, including smart speakers and e-readers from brands.
Of course, the best Black Friday deals aren’t just found at the major retailers—drugstores, supermarkets, and wholesale clubs also typically offer deals. And while Black Friday takes place on November 24, many stores release ads (and discounts) as early as October and extend the sale into weeks.
The big electronic bargains tend to come from stores that offer deep discounts on the latest tech. For example, you can expect tons of savings on TVs and consumer electronics, especially Apple products — which rarely get discounts outside Black Friday. You can also get amazing discounts on smart home gadgets like Echo speakers, vacuums, and robot cleaners from top brands, available at https://blackfriday.com/ads/black-friday/sams-club. You should also snag a new Hydro Flask, which will keep your water ice cold for hours and help save the environment by reducing single-use plastic bottles.
Home & Decor
As anyone who would appreciate it if Halloween could live out its entire season in peace (damn you, Pumpkin Spice Lattes) will tell you, holiday shopping feels like it starts earlier and earlier each year. Black Friday-level deals start trickling in as early as October. If last year is any indication, there will be major discounts on tech (think Samsung laundry sets and TVs, plus the latest Echo devices), appliances, vacuums, mattresses, and more.
Other must-haves include the ultimate family pajama set which has 50% off all its styles until November 28 and free shipping on orders of $50 or more. Alternatively, grab cozy fleece-lined slippers and slippers made of super soft cotton.
Remember that the best Black Friday and Cyber Monday deals will disappear quickly, especially if they’re popular items. To make it easier for you to score the deals you want without getting sucked into the frenzy, clear your browser history and cookies before hitting the web, sign out of any social media sites you use to shop, and switch to private browsing (also known as incognito mode).
Beauty & Personal Care
The holiday season means it’s a great time to stock up on beauty and self-care products that might normally be pricey. Scoring the best discounts from home during Black Friday in the beauty and personal care category requires careful planning and strategic shopping. Create a list of beauty and personal care items you need or want. Prioritize the items that are most important to you. Many beauty influencers and bloggers share Black Friday deals and discount codes. Follow them on social media or subscribe to their newsletters for updates. Subscribe to the newsletters of your favorite beauty and personal care retailers. They often send out exclusive deals and early access notifications to subscribers. Utilize price comparison websites and apps to compare prices across different online stores. This will help you identify the best deals.
Travel & Luggage
Whether planning a short weekend getaway or a major overseas trip, the right luggage can make all the difference. If your suitcase is ripped or scuffed or you find it difficult to roll behind you, now’s the time to upgrade. Luckily, top luggage brands offer discounts now and throughout the summer to help you save money on suitcases, duffel bags, and travel accessories. You can snag a stylish carry-on and backpack for just $49.99 or a full luggage set with one large check-in bag, two small check-in bags, three packing cubes, and two pouches for 45% off.
Another great way to score a deal on new luggage is by shopping at outlet stores or off-price retailers. You can often find high-quality luggage sets for half off their original price at places.
If you’re ready to upgrade your travel gear, the best time of year to buy a new set is during the yearly sales events held by many major retailers. Just remember to clear your browser history and cookies and switch to private browsing before shopping online so that you don’t get tricked into paying more than you should for a deal you didn’t need.